Job Description
Summary: The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This position requires you to reside in one of the Phoenix/Tucson, Arizona Cox Communications locations listed on the job profile. This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs - Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
- Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions - Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
- Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
- Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
- For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution - Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
- Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies - Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
- Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
- In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities - Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
- Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
- Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE: Minimum - Bachelor's degree in a related discipline and 6 years' experience in a Digital Marketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
- Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
- Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
- Ability to craft a compelling pitch that is client focused clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
- Excellent oral and written communication and presentation skills.
- Proficient in PowerPoints and articulating narratives for storytelling
- Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred - Degree in related discipline strongly desired
- Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
- Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
- Experience with pixel strategy development, conversion tracking, and attribution
- Experience in consumer-focused industries.
- Knowledge of customer segmentation and personalization techniques.
- Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint).
- Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
USD 90,100.00 - 150,100.00 per year
Compensation: Compensation includes a base salary of $90,100.00 - $150,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Job Tags
Temporary work, Live in, Work at office, 2 days per week,