Executive Director, Investment
About the Company
Global marketing & advertising powerhouse with a focus on data-driven solutions
Industry
Marketing and Advertising
Type
Public Company
Founded
1986
Employees
10,001+
Categories
Specialties
Business Classifications
About the Role
The Company is seeking an Executive Director for Digital Activation. The successful candidate will be a strategic partner to the Client Investment Lead, with a focus on full-funnel media investment across various digital channels. This role requires a deep understanding of the digital media landscape, the ability to connect performance marketing to brand-building, and the organizational and leadership skills to drive cross-functional collaboration. Key responsibilities include leading media investment strategy and optimization, managing a multi-million-dollar budget, and ensuring the integration of messaging across platforms. The role also involves overseeing strategic workstreams, leading innovation and platform partnerships, and fostering a test-and-learn culture within the media team.
Applicants for the Executive Director position should be adept at managing high-impact initiatives, contributing to the development of a future-forward media team culture, and mentoring junior team members. The role demands a data-driven decision-maker who can react to changes in the business and is capable of building strategic relationships with key digital platforms. The ideal candidate will have a proven track record in media investment, be a leader in innovation, and possess the ability to influence and align with senior stakeholders across various functions. A strong focus on performance and brand connectivity, as well as a commitment to driving performance and growth through evidence and data-based solutions, is essential. Hiring Manager Title
Client Investment Lead
Travel Percent
Less than 10%
Functions
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